Strava Solutions Brand Support
The Problem
Strava Solutions had an established brand, but needed it extended to a new product — their splint bath technology. The product needed its own supporting materials, including product inserts, manuals, and an updated brochure, all built within the existing Strava brand so the new offering felt like a natural, credible extension of the company rather than a standalone effort.
The Solution
Working within Strava's existing brand guidelines, I created an insignia mark for the splint bath technology, giving the product its own identifiable presence while staying rooted in the established Strava look. I then developed the product inserts and manuals needed to support the technology, ensuring the materials were clear and easy to follow for clinicians and users. I also updated their brochure to reflect the new product and keep the piece current for sales and marketing use.