UAV Coach Drone & Pilot School Branding Kit & Refresh
The Problem
UAV Coach, a leading drone pilot training and certification company with both a core brand and a drone school arm, had grown quickly as a small marketing team. Without a formal brand system in place, assets were built ad hoc in Canva, resulting in inconsistent logos, colors, and typography across channels — making it harder to present a polished, unified brand as their marketing efforts scaled.
The Outcome
UAV Coach now has a single source of truth for their visual identity. A scalable brand kit that lets their team design with confidence and consistency, without reinventing decisions on every new piece. As the company continues to grow its marketing initiatives, the system ensures every touchpoint, from social content to swag, feels clearly and recognizably UAV Coach.
The Solution
I built a complete brand standards guide from the ground up, covering everything the team needed to design consistently: reworked logos for both UAV Coach and the drone school, a defined color palette, typography system, custom patterns, brand personas, and photography do's and don'ts. To bring the system to life, I also created applied examples across social media, website, and apparel — giving the team a clear picture of how the brand should look in the real world.
